MWC Mobile World Congress Barcelona 24 (MWC 24) is back strongly this year, recapturing its best version and exceeding the expectations of many in the technology industry.
In this article, we’ll tell you all about what happened, the latest trends, the innovations presented by industry leaders and the key topics among companies and participants, from AI and robotics to 5G.
The context of barcelona 2024 MWC
The Mobile World Congress (MWC) 2024, hosted in Barcelona (Spain), is the epicenter of innovation in mobile technology and telecommunications. Organized by the GSMA, an entity that unites more than 1,000 mobile operators and companies from around the world to promote innovation, the event attracted tens of thousands of professionals to network and learn about the latest developments in the sector.
Chaired by the CEO of Telefonica, Spain’s biggest telecommunications company, MWC provides a unique platform for major brands to announce their new bets for the sector and present the smartphone models and technologies that will shape the market throughout the year.
This annual event is more than just a showcase for technological innovation, it is also a key driver of economic growth and global collaboration in the mobile communications sector.
An event with global impact
The MWC has established itself as the world’s leading trade fair for the sector. Since its move to Barcelona in 2006, the event has experienced exponential growth, attracting more than 2,000 exhibitors from all over the world. With the presence of around 100,000 professionals and thousands of journalists, the MWC generates an economic impact of close to 500 million euros and creates around 13,000 jobs.
During the four days, industry leaders, technology enthusiasts and policy makers gathered in Barcelona to witness advances in telecommunications, mobile devices and digital connectivity and network.
More than 200,000 media and social media mentions, with a total audience of 300 billion, gave voice to the global relevance of the event.
Innovations from industry leaders in MWC Barcelona
Xiaomi
The main protagonist of the first day of mobile, the Chinese giant brought many new highlights, the latest generation of smartphone or its first electric car, the Xiaomi SU7.
Samsung
Honor
Huawei
Main topics at MWC Barcelona 2024
AI
The main topic has been artificial intelligence, following the trend of recent years. With more than 75,000 mentions in social networks and media, AI has been crowned as the protagonist of this edition.
Some of the brands that have used the MWC to announce their innovations in AI have been Samsung, SK Telecom or Engineered Arts, with the great protagonist, Ameca, the humanoid robot that uses ChatGPT technology to speak and can show its facial expressions spontaneously.
5G
Industry
Other industry-related topics
Sustainability:
Health:
Cybersecurity:
The Mobile World Congress proved yet another year to be a reference event for the telecommunications and technology sector, exceeding expectations and reaffirming its position as one of the most important events in the Spanish technology calendar.
With a focus on innovation, collaboration and growth, MWC 24 has been a success, from Applivery we are looking forward to what next year has in store.
